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Research papers

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW
Authors: Ritanbara Mundrey, Amit Bali
Company: Nielsen
September 22, 2016
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Citation

Mundrey and Bali (2016a, September 22). Diamonds or dust. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust-10782